Native advertising has become a powerful marketing strategy, seamlessly integrating promotional content into website experiences. As the digital landscape evolves, choosing the right native ad network is crucial for campaign success.
Having used numerous Native Ad Networks, I’ve compiled this list of the top 11 platforms for 2024. I am creating this list for both seasoned marketers and those new to native advertising.
Let’s explore the native ad networks that can take your marketing to the next level!
Top 11 Native Ad Networks In 2024
In this section, check the top native ad networks, highlighting key features and pricing to give you a snapshot of each platform’s offerings.
| No. | Network | Key Features | CPC OR CPM | Pricing |
|---|---|---|---|---|
| 1 | Taboola | Large publisher network, AI-powered targeting | CPC & CPM | Starting at $0.02 |
| 2 | Outbrain | Premium publishers, advanced targeting | CPC | Starting at $0.03 |
| 3 | Yahoo Gemini | Search and native ads, Yahoo network | CPC | Varies |
| 4 | MGID | Customizable widgets, global reach | CPC | Starting at $0.01 |
| 5 | Revcontent | High-quality publishers, engagement focus | CPC | Starting at $0.02 |
| 6 | AdNow | Widget-based, easy integration | CPC | Starting at $0.005 |
| 7 | Dianomi | Finance and business focus, premium publishers, contextual targeting | CPC | Custom pricing |
| 8 | Nativo | Brand safety focus, premium inventory | CPM | Custom pricing |
| 9 | TripleLift | Programmatic native, cross-device | CPM | Custom pricing |
| 10 | Sharethrough | Programmatic header bidding support | CPM | Custom pricing |
| 11 | Ligatus | European focus, quality publishers | CPM | Custom pricing |
The prices might change with new updates. Use the links by signing up for your favorite platform to find the current price.
Now, let’s understand these native ad networks by exploring their unique features, benefits, and performance metrics to help you make the best choice for your advertising campaigns.
1. Taboola
| Criteria | Details |
|---|---|
| Reach/Traffic | 1.4 billion unique users monthly |
| Price | CPC starting at $0.02 |
| Targeting Options | Geo, demographic, interest, behavioral |
| Ad Formats | Content recommendations, in-feed, video |
Taboola is a leader in native advertising and is known for its extensive publisher network and AI-driven content recommendations. It benefits advertisers seeking broad reach and sophisticated targeting. With an average CTR of 0.1-0.3%, Taboola offers competitive performance for various campaign objectives.
2. Outbrain
| Criteria | Details |
|---|---|
| Reach/Traffic | 1.3 billion unique users monthly |
| Price | CPC starting at $0.03 |
| Targeting Options | Geo, interest, lookalike, retargeting |
| Ad Formats | Content discovery, in-feed, video |
Outbrain excels in premium publisher partnerships and advanced targeting capabilities. It’s ideal for brands aiming for high-quality placements. Outbrain boasts an average CTR of 0.15-0.35%, making it practical for engagement-focused campaigns.
3. Yahoo Advertising
| Criteria | Details |
|---|---|
| Reach/Traffic | 500 million unique users monthly |
| Price | CPC varies based on targeting |
| Targeting Options | Demographics, interests, search behavior |
| Ad Formats | Native ads, search ads, video |
Yahoo Advertising combines search and native advertising, leveraging Yahoo’s vast network. It’s particularly effective for advertisers looking to integrate search and display strategies. Performance metrics vary, but average CTRs range from 0.2-0.4%.
4. MGID
| Criteria | Details |
|---|---|
| Reach/Traffic | 850 million unique visitors monthly |
| Price | CPC starting at $0.01 |
| Targeting Options | Geo, device, interest, retargeting |
| Ad Formats | Widget-based, in-article, video |
MGID offers customizable widgets and global reach, making it suitable for international campaigns. It’s particularly beneficial for advertisers with diverse content types. MGID reports average CTRs of 0.3-0.5%, promising reasonable engagement rates.
5. Revcontent
| Criteria | Details |
|---|---|
| Reach/Traffic | 250 billion content recommendations monthly |
| Price | CPC starting at $0.02 |
| Targeting Options | Geo, device, interest, contextual |
| Ad Formats | Content recommendations, in-feed |
Revcontent focuses on high-quality publishers and engagement metrics. It’s ideal for brands prioritizing premium placements and audience quality. With average CTRs of 0.2-0.4%, Revcontent delivers solid performance for quality-focused campaigns.
6. AdNow
| Criteria | Details |
|---|---|
| Reach/Traffic | 200 million unique visitors daily |
| Price | CPC starting at $0.005 |
| Targeting Options | Geo, device, interest |
| Ad Formats | Widget-based recommendations |
AdNow offers an affordable entry point for native advertising with its widget-based approach. It’s suitable for advertisers with smaller budgets or those new to native ads. AdNow reports average CTRs of 0.1-0.3%, providing cost-effective exposure.
7. Dianomi
| Criteria | Details |
|---|---|
| Reach/Traffic | 350+ million unique users monthly |
| Price | CPC model, rates vary by placement |
| Targeting Options | Contextual, demographic, behavioral |
| Ad Formats | Native articles, sponsored content, video |
Dianomi is a native ad network that specializes in financial and business content. It’s particularly beneficial for advertisers of financial, technology, and luxury goods. While specific CTRs can vary, Dianomi reports engagement rates significantly higher than traditional display ads, especially for finance-related content.
8. Nativo
| Criteria | Details |
|---|---|
| Reach/Traffic | 250+ million unique users monthly |
| Price | CPM, custom pricing |
| Targeting Options | Contextual, audience, brand safety |
| Ad Formats | In-feed, branded content, video |
Nativo emphasizes brand safety and premium inventory, making it ideal for brand-conscious advertisers. It excels in creating seamless native experiences. While specific CTRs vary, Nativo reports engagement rates up to 3x higher than traditional display ads.
9. TripleLift
| Criteria | Details |
|---|---|
| Reach/Traffic | 190+ billion monthly ad impressions |
| Price | CPM, custom pricing |
| Targeting Options | Programmatic, contextual, audience |
| Ad Formats | In-feed, in-article, branded content |
TripleLift specializes in programmatic native advertising across devices. It’s particularly effective for advertisers seeking scalable, cross-device campaigns. TripleLift boasts viewability rates of over 70%, indicating strong ad performance.
10. Sharethrough
| Criteria | Details |
|---|---|
| Reach/Traffic | 350+ billion monthly ad impressions |
| Price | CPM, custom pricing |
| Targeting Options | Programmatic, contextual, audience |
| Ad Formats | In-feed, in-article, video |
Sharethrough offers programmatic native advertising with a focus on non-interruptive formats. It’s ideal for advertisers to prioritize user experience. Sharethrough reports average viewability rates of 65-75%, ensuring high ad visibility.
11. Redirect.com
| Criteria | Details |
|---|---|
| Reach/Traffic | Over 500 million monthly unique visitors |
| Price | CPC model, starting from $0.001 per click |
| Targeting Options | Geo, device, operating system, interests, retargeting |
| Ad Formats | Native ads, pop-unders, interstitials, push notifications |
Redirect.com is a versatile ad platform with low minimum bids and diverse formats, ideal for budget-conscious advertisers. It offers a self-serve platform, real-time reporting, and optimization, and it is popular among affiliate marketers in gaming, dating, and software.
What Is Native Advertising?
Native advertising is like a magic ad that dresses up to look like part of a website or app. Instead of standing out like a loud commercial, it looks like regular content you’re already reading or watching.
Imagine you’re watching your favorite show, and the characters start talking about an incredible product, but it doesn’t feel like an ad. It’s just part of the story.
That’s how native advertising works! It’s sneaky but friendly, helping you find new things without interrupting what you enjoy.
Types Of Native Ads
Native advertising encompasses various formats designed to integrate smoothly with different digital environments. Here are the main types:
- In-feed ads
- Sponsored content
- Content recommendations
- Promoted listings
- In-ad with native element units.
- Custom native ads
What Are Native Ad Networks?
A native ad network is a platform that connects advertisers with publishers, facilitating the placement of native ads across multiple websites and apps.
These networks provide targeting, optimization, and performance-tracking tools, enabling advertisers to reach their desired audience effectively.
Benefits of Using a Native Ad Network
Native ad networks offer numerous advantages for advertisers looking to maximize their marketing efforts. Here are some key benefits:
- Increased engagement rates
- Better user experience
- Higher brand awareness
- Improved targeting capabilities
- Access to premium publisher inventory
- Enhanced performance metrics
- Scalability across multiple platforms
How To Choose The Right Native Ad Network?
Selecting the ideal native ad network requires careful consideration of several factors to ensure alignment with your advertising goals and target audience. Here are some factors that you must consider while choosing a native Ad network for you:
- Reach and publisher quality
- Targeting capabilities
- Ad format diversity
- Pricing models
- Performance metrics and reporting
- Brand safety measures
- Integration and ease of use
Additionally, match network features with advertising goals:
- Define your campaign objectives clearly.
- Assess your target audience and preferred platforms.
- Consider your budget and desired ROI.
- Evaluate the network’s ability to meet your specific needs.
- Look for networks that offer flexibility and scalability.
Conclusion: Taboola Emerges As The Bestwith Access To 1.4 Billion Unique Users
After a comprehensive analysis of the top native ad networks, Taboola is the best overall choice due to its extensive reach, sophisticated targeting capabilities, and diverse ad formats.
Apart from Taboola, my other top 3 Native Ad Networks for Different Needs are:
1. Best for beginners: AdNow (affordable entry point)
2. Best for large-scale campaigns: Outbrain (premium publishers, advanced targeting)
3. Best for niche targeting: Dianomi (strong contextual targeting for finance and business niches)
In terms of pricing, AdNow offers the most affordable starting point at $0.005 per click, while networks like Nativo and TripleLift, which focus on premium inventory, tend to be more expensive with custom CPM pricing.
As native advertising continues to evolve and grow, exploring these platforms can help you stay ahead of the curve and maximize your advertising ROI. Don’t hesitate to test different networks and strategies to find the perfect fit for your brand and marketing objectives.